A Biologist’s Kickstarter Post-Mortem

April 12, 2016

Better late than never! Here are my take-aways almost 2 years post-successful Kickstarter project: The hardest part, the steepest learning curve, the trickiest wicket… for me at least, was definitely the marketing and social media campaigning. Here’s what I found: I spent a lot of time emailing people personally and that worked ok - in that email I included links and draft messages ...

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Kids Make Brilliant Beta-Testers

Kids pointing board

December 10, 2014

Kids are the best beta-testers. Seriously. In ensuring that Go Extinct! would have a broad appeal, we engaged in hundreds of hours of playtesting with a broad range of testers. We received feedback from humans ranging from age six to eighty-four, and over this past year we’ve come away with the following observations. Kids readily point out anything that distracts from the enjoyability of ...

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Networking: an Introvert’s Perspective

December 05, 2013

You go to a big party! What do you do? a) Seek out a few close friends and talk with them one-on-one. b) Greet as many people as possible and engage with large groups for most of the night. If you’re an introvert like me, you chose a. While the popular conception of networking sounds like option b, I have still found success by: 1. Leveraging introverted strengths to build ...

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